Allied Potato Promotes Chipperbec Brand
When Matt Hornbuckle, director of foodservice sales at Allied Potato set out to build a brand around their premium chipping potatoes, he wanted to bring together the best of the company’s successful varieties, cultural insight, and marketing know-how.
“I envisioned a really cool brand that chefs can count on that is hip and current,” he explained. “We created the brand and just started shipping one box at a time and the brand has grown somewhat organically due to delivering consistent quality and service.”
Allied Potato was founded in 2007 by Jason Davenport with the goal of specializing in the export of shipping potatoes from California and Washington.